Showing posts with label L'Oreal Ever Pure. Show all posts
Showing posts with label L'Oreal Ever Pure. Show all posts

Thursday, July 23, 2015

In the Beginning: A New Mission... lighter footprints... softer footsteps


I am a clueless consumer, I have a new mission.  I wish to leave a lighter footprint. 

The objective: to replace my makeup, bathroom cleaner and kitchen detergents one by one with cruelty free, not tested on animals products. If someone else is considering the same and finding it difficult to find info I hope this is somewhat helpful... Here goes...  

*(I have also not eaten meat in four weeks but I can't with conviction swear to honour that forever, I am trying though)

In the beginning

This is a story and idea born out of a mixture of both concern and boredom. Paradoxical, yes.  
I am a Gemini, an unemployed day-dreamer and as I live in thirsty California the environment is on my mind.


"I'm washing my hair". Review of L'Oreal Ever Pure Cruelty Free Shampoo

I was both delighted and shocked to see the name L'Oreal on a cruelty free list. However, it is only their Ever Pure line that is cruelty free, the rest of their products test on animals.  

Standing in Ralph's I was skeptical. I chose the option for coloured hair. I
opened the cap to do the obligatory sniff test and I was really pleasantly surprised and even more surprised with the price.  There it was smelling gorgeous for $7.99 (€8.99 Tesco / $5.99 Bed, Bath & Beyond) with the sought after claim of not testing on animals.  I practically ran up to the register so proud with my new found animal friendly choices.  

To home with me, to test I shall.